Paid Difficulty: The Importance of Keyword Research in Driving Organic Traffic to Your Ecommerce Store


Paid Difficulty is a crucial aspect of running a successful ecommerce store. In order to thrive and surpass your competition, it is important to be visible online and show up on search engine results pages (SERPs). This article will discuss the importance of keyword research in driving organic traffic to your site and provide a guide on how to use keyword research tools effectively.

Importance of Keyword Research

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Keywords are the words and phrases that users enter into search engines when looking for products or information. By researching and incorporating relevant keywords into your website and ecommerce store, you can improve your chances of ranking higher on organic SERPs.

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Search engine optimization (SEO) is a strategy that focuses on increasing organic search traffic to your site. Keyword research plays a major role in SEO, as it helps you understand what keywords your potential customers are searching for and allows you to optimize your content accordingly.

Using Keyword Research Tools

Types of Keyword Research Tools

There are two types of keyword research tools available to internet marketers: free research tools and paid research tools. Free research tools do not charge you to find keywords related to your business and target audience, whereas paid research tools provide more advanced features and charge you for keyword data and suggestions.

Free Keyword Research Tools

If you have a limited budget, free keyword research tools can be a great starting point. They provide keyword ideas based on what real-world users are searching for. Google Trends is a popular free tool that shows monthly search volume data for particular keywords and suggests related keywords.

Paid keyword research tools offer more functionality and advanced features compared to free tools. Some popular paid options include Semrush, Ahrefs, and Moz. These tools provide keyword data, keyword suggestions, and other features to help you optimize your content for better search engine rankings.

Benefits of Keyword Research Tools

Keyword research tools offer several benefits for your website and ecommerce store:

  • Generate relevant keywords for your content
  • Understand what keywords your competitors are targeting
  • Identify search trends in different countries for international SEO strategies
  • Conduct keyword gap analysis to discover new keyword opportunities
  • Analyze keyword difficulty to prioritize keywords with the highest chance of success
  • Optimize your content for higher search engine rankings


In conclusion, keyword research is a fundamental aspect of SEO and can significantly impact the success of your website or ecommerce store. By using keyword research tools effectively, you can drive organic traffic to your site, improve your search engine rankings, and ultimately increase sales. Whether you choose to use a free or paid keyword research tool, the key is to identify relevant keywords and optimize your content accordingly. Start utilizing keyword research tools today to grow your online presence and succeed in the competitive world of ecommerce.

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